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Writer's pictureFinn Gundersen

AUSA Week Recap

With over 25 Norwegian companies at the AUSA Exposition and delegation visits from the Norwegian Embassy, Ministry of Trade & Industry, and Ministry of Defence, this year's AUSA was an outstanding success!



 

Thursday, October 10th

LINC Program Workshops


The Warriner Group kicked off Day 1 of our series of pre-AUSA workshops aimed at this year's LINC cohort.

 

Will Semmes, Managing Director at Warriner Group, gave an introduction to defense sales and Program Executive Offices, featuring a guest briefing from Carahsoft on how to navigate the DoD reseller market.



 

Friday, October 10th

LINC Program Workshops



Col. Jeffrey Naff, Director, Foreign Comparative Testing OUSD (R&E), led a general session for Norwegian defense companies on effectively interacting with the U.S. military, followed by a B2G meeting series.


A special thank you to all of our Day 2 speakers for driving engaging discussions


Dr. Jennifer Rochlis, President & CEO Advancing Frontiers, Inc. | Leveraging Human Systems Integration for Successful Product and Service Development in the U.S. Market


Amanda Williams, Norway Country Manager for Missiles and Fire Control at Lockheed Martin |Doing Business with Lockheed Martin


Susan Meyer​, Partner, UB Greensfelder | Open Discussion: Lessons Learned & Shared Know-how

 

Sunday, October 13th

Army Ten Miler



Team Norway led the pack in our bright blue shirts at Sunday's Army Ten Miler race. Thank you to our supporter squad for rallying our runners on the National Mall!


AUSA Ambassador's Reception



Many of our members swapped runner bibs for suits to attend the Norwegian Embassy's annual AUSA Reception in the evening.


Ambassador Huitfeldt spoke about the crucial role the Norwegian defense industry plays in ensuring Transatlantic security, followed by a networking reception.


 

AUSA Annual Exposition


Monday, October 14th - Wednesday, October 16th



The NADIC pavilion at the Association of the United States Army's Annual Exposition was busier than ever, with over 25 Norwegian companies participating.


Ambassador Anniken Huitfeldt, Norwegian Minister of Trade and Industry Cecilie Myrseth, and a high-level delegation from the Norwegian Ministry of Defence were briefed by the NADIC exhibitors and LINC companies on their innovative products.


This year's AUSA brought forth many engagements with U.S. military, industry, and government, showcasing Norway's footprint and high-level capabilities.


 

NADIC AUSA Dinner


NADIC continued the tradition of hosting its annual AUSA dinner for members at The Hamilton on Monday evening.


This dinner proved to be a valuable evening for our Norwegian industry partners to engage with high-level Embassy and Ministry of Defence representatives.


 

LINC Palo Alto Trip


Thursday, October 17th - Friday, October 18th



After AUSA, LINC companies UBIQ Aerospace, Skarv Technologies, and Eelume flew to Palo Alto for venture capital meetings.

 

Nordic Innovation House and the Norwegian Consulate in San Francisco kindly hosted our series of investor workshops, B2B meetings, and networking events.


 

Thank you to everyone who attended our AUSA week activities and stay tuned for more exciting NADIC events!

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